Our story began in early 2024 in Amsterdam on George Gershwinlaan. Renske and Monique came together, combining their creativity and dreams to bring Atelier George to life.

Atelier George is a family-run business that values self-expression and caring for the planet. We create hand-crafted, gender-neutral jewelry in our Amsterdam studio, where our journey began. Our pieces respond to a world filled with mass-produced goods, offering people a way to express their values and connect to nature through unique, meaningful designs.

Our jewelry is made for everyone—whether you're young or young at heart. We aim to create pieces that capture memories and can be passed down to family and friends, making your memories last. Our designs are for all ages and embrace inclusivity in every form. We believe beauty isn’t about age, gender, or status—it’s about connection.

Our commitment to sustainability is in the lasting value of each piece. Our jewelry is designed to be treasured and passed on to future generations, serving as a beautiful reminder of past moments in your life. More than just a gift, it becomes a lasting memory, connecting one generation to the next.

Our story is more than the jewelry we make; it's about the world we hope to build.

Atelier George is dedicated to respecting Mother Earth.
We know our customers appreciate sustainable choices, so we create jewelry that is built to last and made with care for the environment. Using ethically sourced materials and eco-friendly processes, each piece is crafted to be cherished for years to come.

While fashion and retail are never completely sustainable, we believe in pushing for better practices. We are committed to creating timeless, beautiful pieces that keep our environmental footprint as small as possible.

By choosing us, you are not just getting a beautiful piece of jewelry — you are supporting a family business with a thoughtful and responsible approach to fashion.

All our love,
Team George